LEVERAGING DYNAMIC CREATIVE ~ INNOVATIVE CAMPAIGNS

International Localized Product Promotion

• Potential Advertisers
  • Companies/brands that provide products/solutions/services to diverse audience groups in multiple countries

• Goals
  • Display tailored images and messages dynamically in different languages for audience groups in different countries.

• Conditions
  • Use ad format-specific images for image quality.

• Solutions
  • Applicable Verticals: Retail and Hotel/Travel
  • Campaign type: Prospecting 
  • Ad Type: Dynamic (Data feed required)
  • Use case: Product Showcase
  • Set up multiple campaigns with combinations of product, audience, language, and ad format. If the customer wants to use ad format-specific images for image quality, the ad format needs to be included in the combination for campaign setup.
  • Requires a campaign per format

Toll Road Tag Sales

• Potential Advertisers
  • Companies/organizations that provide services related to toll roads in a specific area (or similar use case)

• Goals
  • Display personalized messages in multiple languages and images to promote toll tag sales.

• Conditions
  • Use ad format-specific images for image quality
  • Requires latitude/longitude data for the departure city

• Solutions
  • Applicable Verticals: Retail or Hotel/Travel
  • Campaign type: Prospecting
  • Ad Type: Dynamic (Data feed required)
  • Use case:
    • Retail: Closest Store
    • Hotel/Travel: Closest Hotels
  • Set up campaigns by destination (e.g., ballpark, zoo, shopping, etc.) for each ad format and language.
  • Display a promotional message to purchase a toll tag for the fastest route from the user’s location (city) to the destination (e.g., ballpark, zoo, museum, etc.) based on the user’s IP address

Promote Live Streaming Sporting Events

• Potential Advertisers
  • Companies that provide live streaming services for sports games

• Goals
  • Display sports events based on the user’s IP address to promote live streaming of sports games. Ads display matchup information (e.g., home/away team names, logos, match schedule, etc.) for home matches based on the user’s IP address.

• Conditions
  • Display both home and away team logo images.
  • Requires latitude/longitude data for the home team

• Solutions
  • Applicable Verticals: Retail/ Sports
  • Campaign type: Prospecting
  • Ad Type: Dynamic (Data feed required)
  • Use case: Closest Store
  • Requires an image with home and away for each game

Increase Lottery Jackpots

• Potential Advertisers
  • Lottery company

• Goals
  • Serve ads with estimated jackpot amount for a specific time period

• Conditions
  • n/a

• Solutions
  • Applicable Verticals: Retail/ Lottery
  • Campaign type: Prospecting
  • Ad Type: Dynamic (Data feed required)
  • Use case: Product Showcase

Conditional Product Pricing

• Potential Advertisers
  • Companies/brands who want to display product prices conditionally 

• Goals
  • Display product prices conditionally. When the product has both a regular price and a sale price, show both prices, with a strikethrough over the regular price and just the regular price without a strikethrough if there is no sale price.

• Conditions
  • Regular and sale price columns need to be present in the data feed.

• Solutions
  • Applicable Verticals: Retail, Auto, Real Estate, and Hotel/travel
  • Campaign type: Prospecting and Retargeting
  • Ad Type: Dynamic (Data feed required)
  • Use case: Any product targeting options
  • Notes: Conditional display can be applied to any product data from the feed 

Hyper-Local Personalized Service Ads

• Potential Advertisers
  • Real estate agency / Mortgage brokerage / Dental Office / Clinics / Gyms 

• Goals
  • Display services/offices/facilities or individual agents close to the user’s location, along with the location (city or address) or contact information (image, name, title, phone number, etc.)

• Conditions
  • Require latitude/longitude for each location

• Solutions
  • Applicable Verticals: Retail or Real Estate
  • Campaign type: Prospecting
  • Ad Type: Dynamic (Data feed required)
  • Use case
    • Retail: Closest Store
    • Real Estate: Closest Listings