So what is DIY really all about? You see and/ or perhaps don’t recognize what’s already DIY everywhere, and there are many different iterations of DIY, depending on the application and the industry it services. In essence, DIY is an acronym for ‘do it yourself’ and it means that instead of hiring an expert to do something or buying the physical goods from a store, you are choosing to do that task or create that product yourself.
What is becoming more evident is that in some certain cases (i.e. Amazon) the world merrily goes about doing online shopping as though it is the way it has always been done. While in other cases (i.e. Retail stores), some people fly through self-serve kiosks (if they exist), while others stand in line for the check out clerk to ring up their products/services.
The consumer is adopting DIY quickly for their own personal needs, however this same person may not be quite as DIY in their professional life, yet there are many beneficial characteristics that are the same for B2C and B2B.
Our DIY series “Becoming More DIY for the Better (2024)” covers a wide range of topics about DIY, with the hope that we can broaden everyone’s view, and help everything transition faster and more easily to DIY. DIY is not a new phenomenon and in fact it has been around for centuries. In this series we will explore the history of DIY, where the future lies in DIY, the benefits and risks, where DIY is used and much more.
Our initial blog list and the topics being covered…
- Adacado DIY Blog Series – What’s It All About
- What Is DIY & Where Did It Come From?
- Industries Leveraging DIY Today & Why
- Understanding DIY Users
- Benefits & Drawbacks Of DIY
- When It Is Time For A Business To Become DIY
- Converting Businesses To DIY: Strategies For Success
- Toughest Businesses/Services To Convert To DIY
- Challenges You Should Expect When Shifting To DIY
- 5 Reasons Brands & Agencies Should Shift To DIY Advertising In 2024
- 2024 Is The Year For DIY Businesses
- Summarizing DIY Series A
About the series authors
The team at Adacado have been pioneering Dynamic Creative and programmatic advertising since late 2009. It all started as a platform with full service, where creative costs scaled into crazy 6 figure numbers. From the get go this made no sense at all, however big brands and agencies were satisfied, at least at the moment in time. Adacado knew this was not sustainable and began almost immediately shifting to self-serve and now to a fully DIY advertising platform that allows an agency or brand to create and launch a campaign in minutes.
Sounds like an instant success. No, we are not quite there yet! In fact we are a frustrated group of people as we watch in amazement, while prospective customers glow about its capabilities and ease of use…. But when it comes to rolling up their sleeves and doing the job (becoming DIY) they procrastinate, stall, ask for help, almost everything imaginable, except getting the job done themselves.
Thank goodness for our customers who recognized the proverbial opportunity of DIY, have figured out how and why to use Adacado, and have quickly become perennial customers with ever increasing usage. They keep our hopes alive.
So why not everyone? Not sure, so the journey goes on… Adacado continues to improve and educate, and has decided that perhaps the basics of DIY are not that obvious, so we have set out on a venture to learn more and more about DIY, and pass on our learnings, with the hope that it will encourage more people to become DIY with more things, including advertising.
We hope you enjoy the series!
The Adacado Team
