Facebook advertising – what is it?
Facebook advertising is used amongst all different types of businesses and consists of paid messages with the goal of promoting a specific product or service. These messages are shown on Facebook’s social media platform and are targeted to users of Facebook. Facebook ads are unique in that they are open to interactions such as comments, shares, likes and Facebook reactions.
The benefits of Facebook advertising
Did you know…
Facebook has nearly 3 billion users.
And,
On average users spend 40 minutes/day on this social media platform.
Lots of people spending lots of time on Facebook? Sounds like a great place to advertise to me!
Here are some benefits of using Facebook to advertise:
Select an advertising objective based on your business goals
Facebook provides you with an array of objectives to choose from so you can get the most out of your advertising spend. Whether you are a big brand looking to increase sales or a small local brand looking to build awareness, Facebook provides you with solutions to help you achieve your business goals.
Build your presence on social media
By advertising on Facebook, you will reach far more people than you would with just organic content alone. This is a result of Facebook’s algorithm which has made it harder for business pages to appear at the top of the news feed. Supplementing organic and paid content will provide you with a much greater reach potential, and in turn grow your social media presence.
Most people use social media
We all have phones, and we all like to scroll. With that in mind, advertising on Facebook just makes sense. Facebook advertising offers you the opportunity to reach anyone at any given time as people are scrolling through their social media platforms throughout the day.
Micro target your audiences
Targeting on Facebook makes it easy to reach your desired audience. Select from a wide range of targeting parameters such as age, occupation, interests and income. Facebook has the ability to collect valuable information about each user which is what provides you with such vast targeting capabilities.
Highest retail ROAS for any social platform
The stats say it all. According to statista, 41% of surveyed marketers claimed Facebook gave them the best ROAS – putting Facebook at the top of the most popular social media sites for marketing.
How to set up a Facebook campaign in Adacado:
What are the requirements:
- Valid Facebook business account
- Valid Facebook ad account
- Facebook business page
Now what?
- Connect to Facebook by signing in with your login credentials
Start by signing into Facebook through the Facebook media channel section in Adacado. Once you give Adacado permission to access your information via Facebook, your business ID, ad account ID and page ID will automatically load into the Adacado system ready for you to start building Facebook ads.
- Upload your assets
To start building your first Facebook ads through adacado, simply upload your image, headline, description and URL. Your ads will then be ready to go live.
Note: If you are looking to do dynamic Facebook ads, you will need to upload a data feed via the product settings page in Adacado.
- Turn your campaign on
Once you have completed all 3 steps, you are ready to turn your ads live by clicking the on/off toggle button!
