Intro
Remember the days when you would see an ad on the tv or an ad in a billboard, then look it up to see where you could purchase in store? Much has changed since then and the online shopping experience for consumers has greatly improved.
The combination of digital advertising and ecommerce has enabled customers to go from the awareness and consideration stages to the conversion stages of the funnel a lot faster. With shoppable ads consumers are able to do just that – these ads let consumers view a product’s details and then purchase the product right from the ad without visiting a landing page.
Marketers and businesses alike have a huge opportunity in utilizing these ads to pull in more customers and close them faster.
What are shoppable ads?
Shoppable ads let consumers purchase products directly from the ad without having to leave the ad or visit a landing page. These ads contain an embedded storefront meaning that consumers can go through the checkout process including selecting their product, filling out their shipping info and credit card details.
4 reasons to use Adacado shoppable ads for remarketing campaigns
1. Seamless online shopping experience for customers
Think about your recent online shopping experience. How many steps did it take you just to hit the checkout button and purchase your product? Probably at least 5. That’s a lot!
With shoppable ads customers can skip these 5 steps and purchase directly from the ad they see on a page. These ads contain a shoppable CTA button and when you click it you have the option to purchase that product instantly.
Shoppable ads reduces friction involved in the customer shopping journey by reducing the amount of time it takes to purchase and ultimately lower cart abandonment.
2. Capture purchase intent at point of discovery (ad)
As you know, with remarketing campaigns you are showing your ads to an audience who have recently viewed your website or web pages.
When you use shoppable ads with your remarketing campaigns you are getting that much closer to converting your audience into customers. Since this audience has already engaged with your products or offering they are already interested.
By using shoppable ads you are providing your audience with an opportunity to directly interact with your ad and make the purchase right there and then.
3. Easy campaign set up with Adacado’s Shopify quick start
Adacado’s Shopify quick start streamlines the campaign set up process, using Adacado’s campaign solutions and connecting your existing Shopify products using Dispatch.
In 5 simple steps you can have your shoppable ads live and running impressions. To learn more about Adacado’s quick start for Shopify merchants, click here.
4. Engage with customers at bottom of funnel
You know those customers who have seen your product or service many times but have not yet converted?
Well, with shoppable ads for your remarketing campaigns you can engage with those exact customers.
Show these customers their favorite products or products with limited supply while using ads that contain Shoppable CTA buttons. You will be much more likely to engage with this audience using these ads over other formats.
