Adacado’s campaign target settings allows you to choose the best logic for your campaign’s goal.
When you arrive at Adacado’s campaign target settings you will see a number of options. I will guide you through each target and explain which campaign target is best suited for your campaign.
Adacado’s campaign target options:
1. Most viewed properties
2. Last viewed + location
3. Last viewed + location + property type
4. Last viewed + location + price
5. Last viewed + location + listing type
6. Last viewed + location + newest listings
7. Closest listings
8. Newest listings
9. Developer showcase
10. Developer showcase + location
When selecting “most viewed” as a campaign target, you will target users who have viewed properties on your advertiser’s website multiple times.
This campaign target is great for retargeting purposes and is a good one to select to persuade the user to buy a specific property.
For retargeting purposes, “last viewed + location” targets users looking to buy a property in a certain location.
This targeting option will show ads that display the last viewed properties and others in the same location that the users viewed on the advertiser’s website.
This targeting capability is recommended to users who are starting out on their first retargeting campaign.
This campaign target is another retargeting option where ads will display the last viewed property and others in the same area according to property type (condo/townhouse etc).
For example, if you are looking for a condo in Vancouver, you will also be shown other condos in Vancouver.
Similar to last viewed + location + property type, ads will display the last viewed property the user clicked on and others in the same area, however, instead of showing the same property type, a selection of properties in the same price range will be shown.
This campaign target is also good for retargeting campaigns, but targeting specific price points. For example, if you were looking for a condo worth $500,000, you will also be shown other properties in the same area worth ~$500,000.
Are you trying to target users based on whether they want to rent or purchase a property?
If yes, this campaign target is a suitable option.
While good for retargeting purposes, you are also able to target users who viewed a property based on whether they were looking at rentals and others in that same area.
This targeting method is a great way to attract potential customers to your new listings.
With this option chosen, ads will display the most recent listings in the same location (25km/15miles radius).
Looking to target users based on their current physical location?
This option is meant for just that! Show off your properties that are closest to the user’s location.
This targeting method is a great way to attract potential customers to your most recent listings.
With this option chosen, ads will display the most recently listed properties, giving users a chance to see a variety of new properties.
This targeting method is a great catch-all (with no specific targeting), showcasing your development (i.e. Omni Group). It’s great for prospecting purposes, giving you the ability to show off everything in your development.
With this option chosen, ads will highlight your real estate development.
If you want to target users more granularly than “developer showcase”, using this targeting option would be a good fit.
Ads will highlight the custom creative of your real estate development that matches the location the user searched for within a 25km/15 mile radius.
With all these targeting options in mind, you want to think of your campaigns objective or goal. As well, you want to think whether you want to run a retargeting campaign (targeting recurring users) or a prospecting campaign (targeting new users).