Adacado’s campaign target settings allows you to choose the best logic for your campaign’s goal.
When you arrive at Adacado’s campaign target settings you will see a number of options. I will guide you through each target and explain which campaign target is best suited for your campaign.
Adacado’s campaign target options:
1. Most viewed vehicles
2. Last viewed vehicles
3. Last viewed + make
4. Last viewed + model
5. Last viewed + condition
6. Pre-owned vehicle showcase
7. Popular vehicles
8. New vehicle showcase
9. Last viewed + body style
10. Last viewed + model + location
When selecting “most viewed” as a campaign target, you will target users who have viewed vehicles on your dealer’s website multiple times.
This campaign target is great for retargeting purposes and is a good one to select to persuade the user to buy a specific vehicle.
For retargeting purposes, “last viewed” is the most basic targeting option you can use in Adacado’s platform to target users who were last on your dealer’s vehicle inventory page.
This targeting option will show ads that display the last viewed vehicles that the users viewed on the dealer’s website.
This targeting capability is recommended to users who are starting out on their first retargeting campaign.
This campaign target is another retargeting option where ads will display the last viewed vehicle and others from that same make.
For example, if you are looking for a Toyota 4Runner, you will also be shown other Toyota SUVs/cars/trucks.
Similar to last viewed + make, ads will display the last viewed vehicle the user clicked on, however, instead of showing the same make of vehicles, a selection of vehicles of the same model will be shown.
This campaign target is also good for retargeting campaigns, but targeting specific car model types. For example, if you were looking for a Jeep Wrangler, you will also be shown other Jeep Wranglers.
Are you trying to target users based on the condition of the vehicle?
If yes, this campaign target is a suitable option.
While good for retargeting purposes, you are also able to target users who viewed a certain vehicle and other vehicles that are in the same condition.
This targeting method is a great way to attract potential customers to your pre-owned vehicle inventory.
With this option chosen, ads will display your pre-owned inventory (km/miles>100), giving users a chance to see a variety of used vehicles.
Prospecting campaigns are a great way to start – giving you the ability to catch all possible users with your ads.
Looking to show off your most popular vehicles to users who aren’t sure what make of vehicle to buy?
This option is meant for just that! Show off your most popular vehicles to all users who hit a dealers website. You’ll be sure to make some sales.
This targeting method is a great way to attract potential customers to your new vehicle inventory.
With this option chosen, ads will display your new inventory (km/miles<101), giving users a chance to see a variety of new vehicles.
This targeting method is a great way to attract potential customers who love a certain type of car.
With this option chosen, ads will display last viewed vehicles and others matching the same body style.
For example, a user last viewed a Jeep Wrangler and because they viewed an SUV, they will then be targeted with an ad that displays an SUV.
If you want to target users very granularly, using this targeting option would be a good fit.
Ads will display last viewed vehicles and others matching the same model at a nearest dealership.
For example, all Jeep Wranglers at the nearest dealership in Vancouver.
With all these targeting options in mind, you want to think of your campaigns objective or goal. As well, you want to think whether you want to run a retargeting campaign (targeting recurring users) or a prospecting campaign (targeting new users).