Blog 11 – 2024 Is The Year For DIY Businesses

As DIY continues to become more and more part of our everyday lives, there has never been a better time to start your own DIY business.

Turning hobbies into business ideas is a great way to get started.

If you have a great business idea and it includes selling a tangible product, Shopify can make it easy for you to  sell your product online without the added costs of renting out physical stores. And, as it stands today, most people prefer to shop online.

On top of that, starting a DIY business can be much more profitable and enjoyable as you get to be your own boss, choose your own hours, you get to keep 100% off the profits, and pay less tax.

Once you have a  product or service, then all you need is a website.

What to consider before starting your own DIY business:

First and foremost, you need to make sure there is a market demand for your product or service. The best way to find out whether there is that demand is to do a google search. Are people searching online for that product? How many searches per month? Are people already selling that product or service? If so, how can you differentiate your product or service to stand out in front of your competition? These are the questions you need to answer before considering starting a business.

Secondly – who is your audience? You want to do a bit of research on the types of people (demographic) that are showing interest in your product or service.

When you have those two key factors nailed down, you want to start thinking about how you can position your product or service. This is when creativity comes into play – figuring out a brand that will capture the attention of the audience you are looking for and then thinking about how to market your product.

There are several ways online to attract existing and new customers to your business.

Having a social media presence and actively posting will not only help you grow your followers, but it will also spread awareness through the platform, bringing more attention to your business. 

You can also try partnering with well established influencers that will bring credibility to your brand.

Building your website with informational content regarding your industry will boost your website’s SEO bringing more traffic to your website as well as creating a sense of trust through the education of your resources.

There are so many ways to attract customers online.

At Adacado, we give businesses the opportunity to showcase their brand/product and generate sales by providing them with the ability to build their own display ads and run them on websites around the web – the best part is it’s also DIY.

Here are 5 interesting  DIY business ideas for 2024, that may help you think through the right DIY business opportunity for you:

1. Start a jewelry making business

If you’re crafty, starting a jewelry making business may be right for you.

It’s simple and its low tech, however, there is a lot of competition and this market is quite saturated – but it is a business that will always be around.

Coming up with creative ideas, starting new fashion trends, partnering with thrift stores/local brands and following influencer trends are great ways to start getting your jewelry brand known.

2. Start a candle making business

Similar to a jewelry making business, a candle making business is also a very hands on/crafty business to start.

Candles make the perfect gift for any occasion, they are a popular home decoration and they come in a range of colors, scents and sizes.

3. Start a furniture upcycling business

With the high inflation rates, more and more people are spending less. Starting an upcycling business is good for the environment and saves people money.

From sanding down and re-painting old cupboards for a new lease on life, to transforming window frames into artwork – the options are endless.

As well, refurbishing old furniture is often sought after due to the vintage look.

4. Start a pet supplies business

Starting a pet supplies business is a great and easy way to recycle materials and turn them into dog toys – also good for the environment!

If you are a master in baking – it’s also an easy way to turn your skills into something useful like creating homemade dog treats.

The team at Adacado have been pioneering Dynamic Creative and programmatic advertising since late 2009. It all started as a platform with full service, where creative costs scaled into crazy 6 figure numbers. From the get go this made no sense at all, however big brands and agencies were satisfied, at least at the moment in time. Adacado knew this was not sustainable and began almost immediately shifting to self-serve and now to a fully DIY advertising platform that allows an agency or brand to create and launch a campaign in minutes.

Sounds like an instant success. No, we are not quite there yet! In fact we are a frustrated group of people as we watch in amazement, while prospective customers glow about its capabilities and ease of use…. But when it comes to rolling up their sleeves and doing the job (becoming DIY) they procrastinate, stall, ask for help, almost everything imaginable, except getting the job done themselves.

Thank goodness for our customers who recognized the proverbial opportunity of DIY, have figured out how and why to use Adacado, and have quickly become perennial customers with ever increasing usage. They keep our hopes alive.

So why not everyone? Not sure, so the journey goes on… Adacado continues to improve and educate, and has decided that perhaps the basics of DIY are not that obvious, so we have set out on a venture to learn more and more about DIY, and pass on our learnings, with the hope that it will encourage more people to become DIY with more things, including advertising.

We hope you enjoy the series!

The Adacado Team