Display Ad Design Trends of 2022

Trends in display advertising are often a good indicator about the direction the industry is going in. Sometimes these trends will stay for a few years and other times they will come and go, demonstrating even bigger change in the industry.

To better understand how the future of display advertising will likely go, it is important to look at past trends. That is why we will look at the most notable trends with display ad design in 2022.

Out of all the different ad types out there, animated ads took the lead in the most favorable ad. Out of 3+ million designs analyzed, animated ads took the majority of the share with 64%. Behind that, static ads were the second most used ad type with 35% of ads being static.

There are lots of available ad creation software out there, but Adacado provides advertisers with the flexibility and ease of building any ad type possible. Further, Adacado’s creative editor offers animation tools that allows advertisers to animate all elements in their ads, as well as a video/GIF upload option.

The most popular ad sizes that advertisers typically use are those that work well on both mobile and desktop. Last year in 2022, that was exactly the case.

The most used sizes were as follows: 300×250, 728×90 and 300×600.

These sizes all work on mobile and desktop, giving the advertiser a better chance of being seen by more people.

When building ads in Adacado, you have the ability to choose any ad size of your choice, as well as select your own custom ad size.

Colors are an important element of an ad as people subconsciously associate them with emotions. As a result, this can determine how attractive or persuasive your ad is. People also associate brands with colors, and if you are a start up business, using consistent colors can help build your brand presence and identity. 

The most popular colors used in display ads in 2022 were, white and black, followed by red and blue.

Fonts can really speak to the expression of your ads – more specifically your tone and design. Using multiple fonts in your ads (one for headline, and one for descriptive text) can make your ads pop, and separate your information clearly.

The most popular font used in display ads in 2022 was Roboto followed by Poppins and Montserrat.

When building your ads in Adacado, you have the option to choose from a selection of fonts or you can upload your own custom font of choice. 

Trends are always out there, but never stay forever and it is important to be aware of them. The best way to observe trends is to look at what was done in the past. As well, look at the bigger brands and see what they are doing, as trends are typically set by them.

Let’s see what 2023 will bring us.