Looking to make a good first impression? Make your ads and marketing assets stand out from the rest.
The human brain responds automatically to assets that are beautiful or visually appealing, so this is important to consider when implementing your marketing campaigns. The best way to engage your audience right from the start is to make your brand visible. Whether it be an email, PPC, or social media campaign, your marketing assets must appeal to the audience you are targeting.
From a scientific perspective, the brain processes visual content very quickly which means that your audience is likely processing information without being conscious of what they are seeing. Having content that is visually pleasing will build a connection between your brand and audience as your audience will positively associate your brand.