Let’s talk about what marketers can expect this upcoming holiday season.
The holiday season is an extremely busy time of the year for businesses as consumers shop around for deals and discounts. With Black Friday/Cyber Monday and Christmas not far apart, businesses need to be ready and start planning months in advance.
As the economy improves with inflation rates dropping and supply chains improving, consumers are willing to spend more than compared to a few years ago.
A/B testing helps marketers understand what type of content users resonate with most, and can greatly improve conversion rates.
Top Categories By Spend
Looking back at 2022 there were a few categories that saw a ton of growth and contributed to an increase in revenue. In the US, UK, France and Germany, apparel and accessories, health and beauty and toys and games were the top categories for Black Friday 2022. Toys and games however were the most purchased category in all countries.
Last year, electronics were not as popular as prior years, but will this year be different?
The Holiday Shopper Journey
It’s important to be aware and take note of the holiday shopper journey in order to make the best decisions about your strategies and how best to tailor your marketing campaigns.
For every customer, the holiday shopper journey is different and is also dependent on the product or service being purchased. Some people take longer to purchase while others know exactly what they want. It can range from weeks or months to even hours. That said it is important to target and engage with both early planners and last minute shoppers.
Focus on New Buyers
This holiday season, think about how you can attract new customers. One of the most successful times to increase your shopper loyalty is during Black Friday.
Focus on providing value to your customers in ways that your competitors are not doing. Ensure that your messaging aligns and resonates well with your audience.
