Adacado uses its geographic targeting database to personalize your ads in real-time based on the viewer’s physical location.
Geographic targeting ads are all about location, location, location
Adacado uses its geographic targeting database to personalize your ads in real-time based on the viewer’s physical location.
How to use geo-targeting in your campaigns?
Adacado makes it easy for advertisers to dynamically serve geo-specific creative, without requiring any technical integrations or additional costs. Here are just a few ways Adacado’s geo data can be utilized in a real-time creative campaign.
Location
Personalize ads in real-time based on the viewer’s physical location (country, state, city, zip code, and lat/long coordinates).
Language
Use geo-location data to display ads in a viewers native language.
Content
Use geo data as real-time content to display location details like city, state or zip code within the ads.
Proximity
Use proximity lookup to serve the most relevant creative within a defined radius of the viewer’s location.
Geo-targeting examples
City Geo Targeting
Ads target travelers that have searched or booked a flight to cities in the continental US. Using the city for targeting, the ad displays multiple hotels within that geo-vicinity.
Proximity Geo Targeting
Proximity targeting takes geo to the next level by displaying the most relevant creative to a user within a predefined radius of the user’s location (e.g. displaying the closest restaurant within a 1-mile radius of the user’s location).
