For users who leverage an external media solution but utilize Adacado solely for ad creation, we offer the flexibility to run your display ads through your chosen third-party Demand-Side Platform (DSP) using Adacado’s ad tags. This option is frequently utilized by agencies, allowing them to manage their media buying while taking advantage of Adacado’s robust ad creation capabilities. The creative ad tags for your campaign can be easily downloaded from the “Ad Delivery Settings” page, enabling seamless integration with your preferred DSP.
Explore the following step-by-step guides to learn how to download ad tags for your campaigns.
Contents
Obtain Adacado’s Ad Tags
Step 1: Navigate to the Campaign’s Ad Delivery Settings
Step 2: Access “Use alternative DSP (get Ad Tags)” Settings
Step 3: Configure Targeting
Step 4: Enter Your Payment Information
Step 5: Download Ad Tags
Step 6: Preview Your Ads and Upload Adacado’s Ad Tags to Your DSP
Obtain Adacado’s Ad Tags
This guide details the steps to obtain Adacado’s ad tags for your chosen DSP to run your ads through third-party platforms.
Step 1: Navigate to the Campaign’s Ad Delivery Settings
- Click the “Serve My Ads” tab in the platform footer or select it from the campaign dropdown menu to access your campaign’s “Ad Delivery Settings”.
- If you don’t already have an advertiser or campaign set up, click here to learn how to create them.
Step 2: Access “Use Alternative DSP (Get Ad Tags)” Settings
- Locate “Use alternative DSP (get Ad Tags)” and click the “Customize” button to open the “Display Ads – Tags” page.
Step 3: Configure Targeting
- Available only for dynamic ads using data feeds.
- Select a product targeting option to determine which product from your data feed will be displayed in your ad.
- Some targeting options (e.g. Last Viewed) require Adacado pixel implementation.
Step 4: Enter Your Payment Information
- To run ads with downloaded ad tags, you must enter your payment information before downloading the ad tags.
- Click on your account’s username in the upper right corner, then click “Account & Payment Info”.
- On the “Account & Payment Info” page, select “Billing” in the left navigation bar and enter your credit card information and billing address.
Step 5: Download Ad Tags
- In the “Publisher” dropdown, select a DSP or media platform (e.g., Google Ads) you’ll use for media buying.
- Your selection will automatically adjust the Adacado ad tags to include the necessary click macros for the chosen DSP.
- If your desired platform is not listed, select “Generic”.
- Once selected, you can copy the code for each ad size individually or click the blue download button to download a zip file containing all the ad tag files in .txt format.
Step 6: Preview Your Ads and Upload Adacado’s Ad Tags to Your DSP
- Once your credit card information has been added to your account, click the “Preview” tab in the footer to open the “Ad Previewer” page and review the ads.
- Upload and test the ad tags in your DSP to ensure that they appear and click through as intended.
- If you need to insert third-party trackers into the ad tags, visit here for more information.
Now you are ready to serve your ads!
IMPORTANT: If you use a third-party DSP and rely on Adacado only for ad creation, you will need to set up an ad delivery schedule on the DSP where you run your ads. Ad serving must be activated and deactivated on the DSP side, not on Adacado.
Need Help?
If you’re still having trouble or have questions, feel free to contact us at support@adacado.com.
