Shopping Trends 2022
In 2022, the retail sector saw significant growth in sales compared to the previous year. Sales grew by 7% with retail sales reaching $4.9 trillion USD. One of the largest retail markets are toys with this category seeing growth of 206% compared to pre-holiday season levels.
During Black Friday of 2022, records were set with the US observing a 2.3% increase in sales.
The Upcoming Holiday Season 2023
It is expected that this upcoming holiday season will continue to see an increase in sales. This increase is expected to be anywhere from 4% to 6% and reaching up to $5.23 trillion USD in sales.
For ecommerce specifically, sales are projected to rise 10% to 12% increasing between $1.41 trillion USD and $1.43 trillion USD.
That said, as a result of inflation and economic slowdown since the pandemic, holiday shoppers will be looking for deals.
Holiday Marketing Ideas to Leverage This Holiday Season
Multi Channel Strategy
This holiday season, think about incorporating more channels to your marketing mix. Using more than one channel can help you reach different audiences and increase your overall reach.
It’s important to have a cohesive message across all channels, but once you have learned more about these specific audiences you can tailor your messaging as you see fit.
Personalize Your Holiday Campaigns
Build customer profiles based on the data you have collected from your customers.
Once you have segmented your audiences, think about how you can personalize your messaging and build your relationship with potential new customers.
Customers want to feel like you are speaking to them, and you can do this by addressing their specific needs and asking questions.
Utilize Interactive Formats
Using interactive formats within your ads helps gain attention from potential customers.
Invite the user to perform an action on your ads directly or direct them towards a specific landing page in which they can learn more.
Examples of interactive formats include: discovery ads, shoppable video ads, dynamic countdown ads etc.
Re-engage Holiday Shoppers with Dynamic Retargeting
Utilizing this tactic will help you engage with your mid to lower funnel customers. Since the user has visited your website and has viewed an item, you know they are aware of your brand and have moved from the top to the middle/lower funnel.
