Online Advertising: Trends In 2023

Online advertising is only going to get increasingly popular, especially as we head into 2023.

Digital ecommerce sales increased to 5.2 trillion US dollars during last year. With this big presence of users being online, online advertising becomes especially important when trying to reach this large audience.

In this guide, we will look at the biggest online advertising trends of 2023.

With the big presence of ecommerce, retail brands must use this strategy in order to stay ahead of the game.

Dynamic creative optimization offers advertisers the ability to create personalized advertising at scale, with the right messaging at the right time.

Adacado offers both dynamic and static ad solutions. If you’re a business with products or are more advanced in advertising, dynamic ads would be for you. If you’re new to advertising and want a simple way to get started, try static ads.

Similarly, creating a personalized experience, onsite advertising allows brands to replace copy, videos or images with HTML5 ad placements. These placements can change depending on the type of customer and their behavior. It enables segmentation of users to deliver relevant messages.

Onsite advertising uses the same technology as dynamic creative optimization, however, it differs in that it offers advertisers to self promote on a brands own website.

Combining both DCO and onsite advertising gives brands the ability to tailor website messaging to a range of audiences whether that be new or returning customers.

Video is one of the biggest marketing trends that will continue in 2023.

Video is an effective way to grab a users attention. While users may find long videos boring, short, snappy videos are what catches their attention. 86% of marketers say online video ads are highly effective in lead generation.

Apart from the popularity of video to users, social media platform algorithms also rank video as higher quality content.

Google’s plan to eliminate the cookie has left the online advertising industry in a flux.

For a while, third party cookies have been an integral part of the advertising industry. Thanks to cookies, users have been bombarded with ads that were relevant to their everyday lives and interests. Between 2017 and 2019 $19.7 billion was spent on third party audience data in the US.

With that said, 2023 will bring change to the way advertisers target users. Contextual targeting – displaying ads based on a website’s content, will likely play a big role in the way advertisers will reach their audiences.

The gaming industry is a massive and integral segment of the entertainment industry with roughly 500 million users. Because of that, it is becoming increasingly popular among advertisers. Advertising in-game helps advertisers tap into a growing and engaged audience.

In-game advertising provides advertisers with the opportunity to test unique ad formats that are exclusive to the in-game environment. 

There are a few different ways advertisers can target users within the gaming industry:

1. Around game – banners, videos, pop-up ads that aren’t in the actual game
2. In-game – static or dynamic ads that are involved in the game setting
3. Advergaming – games designed for a specific product or service