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LEVERAGING DYNAMIC CREATIVE ~ INNOVATIVE CAMPAIGNS

LEVERAGING DYNAMIC CREATIVE ~ INNOVATIVE CAMPAIGNS

International Localized Product Promotion

  • Potential Advertisers
    • Companies/brands that provide products/solutions/services to diverse audience groups in multiple countries
  • Goals
    • Display tailored images and messages dynamically in different languages for audience groups in different countries.
  • Conditions
    • Use ad format-specific images for image quality.
  • Solutions
    • Applicable Verticals: Retail and Hotel/Travel
    • Campaign type: Prospecting 
    • Ad Type: Dynamic (Data feed required)
    • Use case: Product Showcase
    • Set up multiple campaigns with combinations of product, audience, language, and ad format. If the customer wants to use ad format-specific images for image quality, the ad format needs to be included in the combination for campaign setup.
    • Requires a campaign per format

Toll Road Tag Sales

  • Potential Advertisers
    • Companies/organizations that provide services related to toll roads in a specific area (or similar use case)
  • Goals
    • Display personalized messages in multiple languages and images to promote toll tag sales.
  • Conditions
    • Use ad format-specific images for image quality
    • Requires latitude/longitude data for the departure city
  • Solutions
    • Applicable Verticals: Retail or Hotel/Travel
    • Campaign type: Prospecting
    • Ad Type: Dynamic (Data feed required)
    • Use case:
      • Retail: Closest Store
      • Hotel/Travel: Closest Hotels
    • Set up campaigns by destination (e.g., ballpark, zoo, shopping, etc.) for each ad format and language.
    • Display a promotional message to purchase a toll tag for the fastest route from the user’s location (city) to the destination (e.g., ballpark, zoo, museum, etc.) based on the user’s IP address

Promote Live Streaming Sporting Events

  • Potential Advertisers
    • Companies that provide live streaming services for sports games
  • Goals
    • Display sports events based on the user’s IP address to promote live streaming of sports games. Ads display matchup information (e.g., home/away team names, logos, match schedule, etc.) for home matches based on the user’s IP address.
  • Conditions
    • Display both home and away team logo images.
    • Requires latitude/longitude data for the home team
  • Solutions
    • Applicable Verticals: Retail/ Sports
    • Campaign type: Prospecting
    • Ad Type: Dynamic (Data feed required)
    • Use case: Closest Store
    • Requires an image with home and away for each game

Increase Lottery Jackpots

  • Potential Advertisers
    • Lottery company
  • Goals
    • Serve ads with estimated jackpot amount for a specific time period
  • Conditions
    • n/a
  • Solutions
    • Applicable Verticals: Retail/ Lottery
    • Campaign type: Prospecting
    • Ad Type: Dynamic (Data feed required)
    • Use case: Product Showcase

Conditional Product Pricing

  • Potential Advertisers
    • Companies/brands who want to display product prices conditionally 
  • Goals
    • Display product prices conditionally. When the product has both a regular price and a sale price, show both prices, with a strikethrough over the regular price and just the regular price without a strikethrough if there is no sale price.
  • Conditions
    • Regular and sale price columns need to be present in the data feed.
  • Solutions
    • Applicable Verticals: Retail, Auto, Real Estate, and Hotel/travel
    • Campaign type: Prospecting and Retargeting
    • Ad Type: Dynamic (Data feed required)
    • Use case: Any product targeting options
    • Notes: Conditional display can be applied to any product data from the feed 

Hyper-Local Personalized Service Ads

  • Potential Advertisers
    • Real estate agency / Mortgage brokerage / Dental Office / Clinics / Gyms 
  • Goals
    • Display services/offices/facilities or individual agents close to the user’s location, along with the location (city or address) or contact information (image, name, title, phone number, etc.)
  • Conditions
    • Require latitude/longitude for each location
  • Solutions
    • Applicable Verticals: Retail or Real Estate
    • Campaign type: Prospecting
    • Ad Type: Dynamic (Data feed required)
    • Use case
      • Retail: Closest Store
      • Real Estate: Closest Listings