Christmas will look a little different this year in North America. This is because of the increased cost of living as a result of inflation. Not only that, but many people are still recovering from the pandemic.
As an advertiser it is important to be aware of this shift, and how to speak to your audience accordingly. Research shows that the number of people feeling negative about Christmas time is almost five times higher than at the same time last year. It will be an extra sensitive time for many, so selecting the right messaging will be especially important.
Further, you can expect to see more deals, flash sales, offers and loyalty packages as advertisers respond to the needs of consumers.
How can brands message to their audience effectively?
There are two approaches that brands can take when it comes to their messaging.
The first would be by messaging around the real values of Christmas – messages around giving, sharing and being together.
The second approach would be to include humor in your ads. Given our current state in the economy, people are looking for light relief. What better way to cheer your customers up than to make them laugh.
On top of that, including an offer in your messaging will help you stand out from your competition. Christmas shoppers will be thinking of cutting back their usual festive budgets, so this will be especially important.
Christmas advertising made easy
The easiest and quickest way to get started on your Christmas ads is through Adacado’s self serve advertising platform.
Once you have created an account at https://go.adacado.com/account-signup/v2/page and updated your advertiser information, you can then browse through Adacado’s pre-made Christmas solutions.
Christmas solutions are ready-made campaigns with pre-built ad creatives – essentially a campaign already created for you! From here, you can upload your own images and text to suit your branding and advertising goals.
Once you are happy with how your ads look, it is as easy as flipping the on switch.
