It’s been a tough year for businesses, especially the travel industry.
Flights being grounded, stay at home orders, and the shift to less travel has been the reality over the past year. With that said, the economy is on its way to recovering and it’s time for the travel industry to get back on the path to success.
Here are the top 5 ways display advertising can help travel advertisers succeed right now:
1. Regularly changing regulations? Make changes to your ads in real time
In the world we live in right now, with the constant changes in covid regulations, it’s important for the travel industry to keep up.
The good news about a display advertising platform like Adacado is that advertisers like you have the ability to make quick iterations to their ads in real time. This means you can change up your messaging, CTA’s, images etc. at any given time and your ads will reflect that – live! New guidelines, no problem – your ads can keep up to date in real time.
As travel is slowly opening up, you want to make sure your target customers who are starting to book vacations during this period are in the know.
By ensuring your display ads have a strong message, capitalizing on the need for vacation in the coming months, you will be sure to stay ahead of the curve and bring your business back up to speed.
2. Need to target a niche audience? Get personal with dynamic ads
Dynamic ads, you say?
At some point, you’ve probably come across that term. However, you probably don’t recognize the importance display ads can bring to your travel business.
Dynamic ads give you the benefit of personalizing your ads that a regular banner (static ad) cannot do. For example, when a traveler searches for a flight, hotel or destination on your website but does not book, then a dynamic ad for travel allows you to target them with specific ads based on the dates and destination details that they previously entered.
That being said, now is a critical time to personalize your ads more than ever. Target audiences are changing (for some businesses), especially the travel industry, as people, more specifically the younger people, are itching for a change of scenery after so long in lockdown.
Dynamic ads can solve this issue – giving you the ability to tailor your ads quickly and easily as trends change. Ads can be adapted to communicate to those who are more likely to spend money on a vacation and sync up with your other marketing efforts to relay that message.
3. Want clear results? Test different ad variations
It’s as simple as that. Testing different ad variations, also known as A/B testing, can help you decipher which one is doing better, to provide you with clearer results.
It can be as simple as switching up your messaging, changing the color scheme of your ads, or trying a different CTA to entice the user to click on your ads. All of these elements of change in your ads can be handy in seeing what resonates best with your audience.
4. Don’t have a design team? Use pre-built ad templates to reach your audience
This one might be one of the biggest benefits for most advertisers. Platforms like Adacado do not require a design team or any design skills at all.
Spend less time worrying about how your display ads look and choose from hundreds of beautifully designed ad templates designed for your business type. And that’s half the work done for you!
Not all ad templates may match the style of your brand but that’s okay. Adacado has a built in creative editor, where you can edit and customize any of our ad templates to match your branding style.
5. Want to convert previous visitors to your website? Run retargeting campaigns
Gaining new customers is important, however, reaching out to your previous potential customer is just as important if not more.
It is said that 92% of people who visit your website are not yet ready to purchase your product or service. They may be interested, but they’re not quite ready to convert. This gives you an advantage as an advertiser to run retargeting ad campaigns.
Most customers require several touch points with a brand before they will convert. Retargeting is the process whereby visitors who have visited your website are shown your ads on other websites.
The ability to reconnect with people who weren’t quite ready to convert upon their first interaction with your brand is what makes retargeting the most powerful piece of your display ad campaign.
