Given the past year full of challenges, thinking ahead to your marketing strategy for 2022 becomes especially important.
With the world readjusting, there are plenty of opportunities to regain control of your business and start growing.
As well, the opportunity for growth is on the rise, giving businesses the chance to start fresh and come up with new ideas that will be sure to get a foot ahead of their competition. With that said, here are a few things to keep in mind when planning your marketing strategy for 2022 and onwards.
1. Focus on digital
With a shift in focus to being online, it’s no surprise that digital marketing should be a major focus for any business.
More and more people are working from home as well as buying online which creates more of an urgency for businesses to promote their offerings. As well, companies who offer software solutions like us, have the advantage to market their businesses, specifically for the people who work from home.
Adacado is a platform for users who want a stress-free, hassle-free way of marketing their business online. For years, hiring an agency was necessary, however, with Adacado, anyone (non marketers, small businesses, etc.) has the ability to advertise, with better knowledge of their own business.
2. Tap into video
One of the most engaging pieces of content today is video. It’s engaging and gives your target audience the ability to create a connection with it. Not only that, but out of all sources of content, video generally is accepted as highly ranked content.
Incorporating a video strategy into your digital marketing strategy can increase your reach and build your following on a variety of platforms. Video content can also be shared across multiple channels, giving you increased exposure. As well, different types of video content can be produced to test different styles, seeing which resonates best with your audience.
3. Get noticed on social
With the increased demand to be online, having a social media presence is especially important.
It’s an easy way to establish a relationship with your audience and other businesses, as well as capitalizing on increased visibility. It also provides potential customers the trust they need to build a strong relationship with your brand.
Creating relationships with influencers and focusing on ecommerce (for product based businesses), are two very good strategies that can have a positive impact on your digital marketing strategy.
4. Jump into search
Focusing on search can mean two things: either working on increasing your rankings organically or focusing on ranking high in the SERP (search engine results page) via paid methods. Both are very important.
Ranking organically in search should be a priority for your business as it is cost effective and if you have a good SEO strategy in place, it can be easily attainable. Writing informational blogs on your industry, optimizing your website for mobile, increasing your websites load times are all ways to increase your position in the search engines results page.
At the end of the day, rising above your competitors is what’s most important in gaining customers for your business.
5. Be personable
Customers prefer personable brands.
With onboarding/communication software like Intercom and Appcues, personalization is getting easier and easier. Customers love engaging with businesses where they feel they can interact in fun and unique ways. Anything that makes your audience feel more personally recognized, such as using their name in an email, is a good first step.
People invest in high quality brands they like, run by people they like, so creating that friendly connection with a customer becomes very important.
